June 13, 2018

This week in our Interview Series we’re chatting with the talented Melissa Anderson of RubyYaya. Vivid and vibrant, their pieces celebrate her love of travel and artisanal products. Designed to take you from the yoga studio to work and everywhere in between, their styles are the perfect bohemian accent for summer days and vacation getaways. Their pieces offer countless combinations of effortless elegance all while promoting fair labor practices.

We love how their colorful, chic designs offer a refreshing sense of escape while serving up major wanderlust vibes. Paired with our Jet Set Gypsy jewels, RubyYaya’s pieces are the perfect choice for any getaway wardrobe.

I hope you enjoy learning more about their brand and their story. XO, Crista 

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An Interview with Melissa Anderson, Designer of the RubyYaya label.

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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Tell us about the RubyYaya brand and the meaning behind the name.

RubyYaya began as an Australian resort wear brand in 2013, mainly concentrating on cotton garments. RubyYaya has since evolved into a fusion of embroideries, print, colour and eclectic spirit. RubyYaya means fun.

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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What is the inspiration for your designs?

I draw inspiration from the multitude of countries and people I have met during my journey. Each season I am drawn to different influences that possess something a little eclectic. For me, distance and difference are the secret tonic of my creativity.

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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Tell us about the person who loves RubyYaya. What are a few words that describe their style and vibe?

The RubyYaya customer is provocative and cool yet thoughtful. She loves to travel and is not afraid to be different. She always appears effortlessly chic.

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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Tell us about you. What was your inspiration to start RubyYaya?

There are so many mainstream, homogenous brands all competing for the same marketplace. We wanted to offer something more vibrant but easy to care for with a casual, rumpled elegance that targets an attitude, not an age.

We wanted to offer something more vibrant but easy to care for with a casual,

rumpled elegance that targets an attitude, not an age.

  

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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What is your proudest accomplishment to date?

Keeping my sanity after having five children!

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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Do you have a favorite quote or mantra you live by?

"Success is never owned, it is only rented - and the rent is due every day."

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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What are some jewelry staples you can't live without?

My engagement ring, eternity ring and platinum bangle.

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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So, what's coming up next for RubyYaya that you are most excited about?

Launching our Spring/Summer 2019 collection in July. Our motto for the season was "create, inspire, disrupt" and I think the direction of the range will bring new followers to the RubyYaya brand and inspire our followers to step outside their comfort zone.

"Create, Inspire, Disrupt"

Criscara x RubyYaya - Effortless, Boho Resort Wear for Chic and Cool Women

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Where can people find your products?

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Photo Credit: RubyYaya


 Criscara Featured Interviews - Bohemian Clothing, Jewelry, Swim and Home Goods Designers

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