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Next up in our Interview Series we're sitting down with Life Clothing Co, the ultimate destination for cool-girl fashion and artwork. Featuring boho-fusion designs proudly made in LA, the brand is best known for their commitment to spreading positive vibes and cultivating an easygoing, carefree lifestyle. We sat down with Life Clothing Co to chat more about their deep-rooted love for Los Angeles, their getaway essentials, favorite styling and home decorating tips and what's coming up next for this inspiring, down-to-earth brand.
I hope you enjoy learning more about their brand and their story. XO, Crista
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Life Clothing Co was started by Bobby as a wholesale brand; making clothing and selling to larger outlets. It wasn’t a standalone online retailer until Dan, Bobby’s brother and a modern day digital entrepreneur, created the website and corresponding social media. In the coming 2 years, Dan was able to grow the brand into what it is today — a continuously evolving fashion line made in the Banafsheian brothers’ hometown of Los Angeles.
The name, Life Clothing Co, is simply a symbol of what the company represents. Life is often taken for granted; it becomes too stressful or problematic and you find yourself wrapped up in the routine while it all passes by. At Life Clothing Co, we want to represent a positive, stress-free message that reminds those to grow daily, stay positive and find happiness through peace of mind. Just live and love Life!
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Los Angeles is where we grew up and we were shaped by this environment our whole lives. We love the layers that it has to offer from its various neighborhoods and secret areas to the constant shuffling of new people. It really is the place to be if you’re a creative entrepreneur who wants to follow your dreams. It influences us everyday knowing that we started here and we built our company here. There is a laid back, yet urgent mentality here that is similar to the message we are trying to send through our clothing. Enjoying life, but striving for growth. That simple concept has gone a long way for us.
"Enjoying life, but striving for growth ...
That simple concept has gone a long way for us."
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That is a great way to describe our vibe. Summer is always the best time of the year because it feels so carefree and fun. We wanted to embody that vibe and extend it so that no matter what season it is, we keep people in that free spirited mindset. We’re simple and we find pleasure in the simple things, so our ideal summer getaway is a laid back beach trip surrounded by family, friends, positivity and great food, of course! Oh, and obviously our latest in Life Clothing apparel so that everybody is comfortable and stylish!
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“You can’t go back and change the beginning, but you can start where you are and change the ending.” - C.S. Lewis
This quote is important to us because it reflects our mindset — strive to improve everyday. If you stay in a positive mindset and press forward rather than harping on past mistakes, you can continue to reach new heights.
“You can’t go back and change the beginning, but you
can start where you are and change the ending.”
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Simple accents such as earrings and necklaces to act as complimentary pieces to a nice, new outfit can really help create a vibe. Most importantly, jewelry that represents a special time/event/person in your life. We hope that our clothing is thought of the same way, and that everything you wear is worn to send a positive message or help you remember a positive figure in your life.
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We are proud that our fans admire our designs to the point where they want to not only wear our clothing but also hang our graphics on the walls of their homes and apartments! We believe waking up in an environment that suits you will push positivity into your every day mindset. Just go for it — find things that you personally cherish, admire and love and fill your living space with those items. Whether it be little knick knacks you’ve collected, wall art that you find in stores or scented candles, customize your home so that you feel comfortable and motivated!
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Just be free and be yourself. Don’t be afraid to go beyond typical “fashion” and break the rules of trends. Set your own trends and find your true style. It’s fun to experiment with new looks and we encourage that fully!
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We want to continue to create a culture and a lifestyle for those who wear our clothing. We are launching giveaways and collaborations with other companies that we are excited to announce. We are constantly working to perfect our current styles and we are always creating new styles that we are excited about. It is a great time to be part of fashion and we are excited for what is in store for the future!
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Hope to see some new faces joining the Life Family sooner than later!
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Photo Credit: Life Clothing Co.
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