Up next in our Interview Series is Chaser Brand. Raised on rock and roll, Chaser is a contemporary clothing line dedicated to the evolution of style. Designed in Los Angeles, inspired by icons of generations past, the collection is consistently looking forward. Dressed up or dressed down, Chaser remains the authority on cool. We love how their looks pair with our Stardust jewels. The perfect match for festival season.
I hope you enjoy learning more about their brand and their story. XO, Crista
✧ ✧ ✧
Chaser is a contemporary clothing line, dedicated to the evolution of style, designed in Los Angeles. The collection is forward-looking, focused on fit, fabrication and hand feel. Construction reigns supreme. Casual by design, you can dress it up or down and always look and feel cool yet comfortable.
✧ ✧ ✧
Inspiration springs from everywhere, vintage clothing, music, art, runway and the So Cal beach culture, but I am also forever in love with style icons of the past, specifically rock and roll royalty of the original bohemian 60s and 70s.
✧ ✧ ✧
I have met a lot of our die-hard fans, from across the country and throughout the world, and they are all different, that is what I love most, that we can appeal to so many different people and keep them coming back for more!
✧ ✧ ✧
I am a California girl raised on the beach. I have traveled the world and studied language in both Spain and France. I consider myself blessed to be able to pursue my passion for a living by designing Chaser. I did not start the brand, I came on board about 6 and a half years ago, when I met the founder Hadi Salem and his brother Ramsey. I designed the collection and worked hard to grow the assortment. Stephen Kayne our president came in a couple years after I joined and together we continue to chase our dream, to see the brand reach its full potential.
✧ ✧ ✧
I would have to say that opening our first Chaser retail store in Los Angeles was a big moment for me. Now we have a second store in East Hampton, NY. It is amazing to be able to have a space dedicated to the product that I create. There is nothing like being able to create a Chaser experience in a brick and mortar store.
✧ ✧ ✧
I don't necessarily have a mantra, but I do believe that we manifest our own destinies and that it is important to stay present and focused on your goals. I believe with the right focus and right attitude paired with hard work you can accomplish whatever you set out to do.
I mentioned earlier that I love to travel and have lived abroad, I also speak Spanish and French.
I have a vintage chest plate inspired necklace that I use in almost every photoshoot, it is a bit of a good luck charm at this point. I also have my wedding band stack, it consists of my engagement ring which is a single raw diamond set in matte gold, paired with my maternal grandmothers original wedding band, a thin band of tiny diamonds all around in platinum, my paternal grandmothers wedding band, a thin platinum band with floral etchings, and a hammered matte gold wedding band of my own, all worn together, I wouldn't trade that stack for the world.
✧ ✧ ✧
I love the Rendezvous necklace, the Dakota cuff, and the Well-traveled toe ring, I grew up wearing toe rings, so it really reminds me of being a teenager in laguna beach. I also adore the gemstones and dream catchers, such a beautiful assortment.
✧ ✧ ✧
As far as product is concerned, we are working on Holiday right now, which is one of the best seasons of the year, so much fun, it's the time to let loose, and design fun and festive pieces. Fur, metallics, beads, and sequins all come into play. As a brand, we are expanding to add more dresses, sweaters, and bottoms. We are having success with some new woven categories we have added, which is really exciting. And in terms of the big picture, we are discussing opening more stores, which is also super motivating!
✧ ✧ ✧
✧ ✧ ✧
Comments will be approved before showing up.