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This week in our Interview Series we’re featuring Beachgold, a contemporary resort brand located on the tropical island of Bali, Indonesia. With a 25-year manufacturing history, this family owned and operated business is dedicated to supporting local garment and textile artisans. Chic and casual, their collections are inspired by the traditions and cultures of the countries they travel to and feature hand printed and locally spun fabrics.
We’re so in love with Beachgold's dreamy, contemporary styles and also resonate deeply with their commitment to responsible business practices. You can read more about Criscara’s own efforts to support local artisans and entrepreneurs here.
I hope you enjoy learning more about their brand and their story. XO, Crista
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Beachgold was created by two mother-daughter duos – Jan & Emma-lee and Judy & Lara. Sisters Jan and Judy were in the manufacturing industry in Bali for 30 years and have extensive knowledge in development and production. The Beachgold brand came about as a natural progression and came to life 7 years ago. Our vision was simple – to create pieces inspired by our lifestyle that are comfortable, stylish and made with the traveller in mind.
Growing up in Bali, our families have always travelled and see this as an integral part of how we create pieces for our customers. We also pride ourselves on our brand awareness, which is guided by responsible, ethical and socially conscious practices.
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We feel inspired by both a local and global landscape - from the traditional artisans of Indonesia and the native skill sets that span across the archipelgo to finding inspiration on a global scale in India, Morocco, Italy, Africa and Southeast Asia, to name a few. We keep an eye on trends, colours and designs for upcoming seasons and try to stay true to our contemporary resort designs while blending these elements.
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Effortless, confident, fun, intriguing, stylish, understated, aware.
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To be honest, we are constantly proud of each and every step we have taken - whether it is learning from mistakes or overcoming obstacles in our day-to-day workings to receiving an order from a dream retailer or shooting in a bucket list location.
We have loved seeing the brand expand and grow and have some exciting new ventures in process. Throughout it all, we have wanted to stay true to ourselves and to ensure that the brand aligns with these visions.
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“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” – Marianne Williamson
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Earrings, rings and necklaces… pretty much everything! We all wear simple studs or hoops, staple rings & will put on some smaller necklaces for day or a statement piece at night. Most of the time, it's simple but elegant pieces.
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We just shot two amazing campaigns that we’re really happy about! Jan and Judy are actually triplets and their brother Graham Shearer is an internationally recognised photographer having shot with Vogue, Harpers Bazaar, and InStyle Magazine along with celebrities Elle McPherson, Nicole Kidman, and Naomi Watts to name a few. The campaign shoot was in the hinterlands of Byron Bay - we had an incredible time working with him and his amazing partner and stylist Pasha.
The other campaign shoot we just completed was in a beautiful Italian style villa in Los Angeles with Julianna Herzz and photographer David Gerry that we’re really excited to release!
Our line has also expanded to include Beachgold Home; a range of accessories to compliment our RTW which supports local rural communities and their traditional skill sets. We’ll also be showing at the Cabana Show in Miami this year. We hope to see you there!
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