Featured Interview: Abask Clothing

Next up in our Interview Series we’re chatting with Abask, a bohemian clothing brand with alternative artistic vibes. Featuring free flowing fabrics and beautifully distinct patterns, each limited-edition piece is a unique embodiment of boho living. All of Abask’s pieces are made by hand and 100% vegan, printing using vegetable dyes by artisan communities in India. They create pieces for the stargazers and daydreamers who take the path less traveled and we’ve fallen head over heels for their gorgeous looks!

I hope you enjoy learning more about their brand and their story. XO, Crista

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An Interview with Lana Mur, Designer and Owner of Abask Clothing

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Tell us about the Abask brand and the meaning behind the name.

It means basking in sunshine. For me, it also represents surrounding yourself with light and positivity.

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What is the inspiration for your designs?

My childhood and my hippy mum. She had me when she was 20 and I grew up listening to Bowie, Zeppelin, Joplin and the Stones. She used to make dresses and jewelry and sell them at markets around Europe. We traveled and danced a lot.

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Tell us about the person who loves Abask. What are a few words that describe their style and vibe?

A person who loves Abask is someone whose dress sense reflects their personality - the free, the wild and the fun.

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Tell us about you. What was your inspiration to start Abask?

I was pregnant with my son, and my creativity was going through the roof. Also watching the news in the evening about the world I was bringing my son into, I wanted to do something where he can see that making a difference is easy. We manufacture only small scale fair trade, handprinted by artisans in India using vegetable dyes.

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What is your proudest accomplishment to date?

Having a newborn and starting a business in the same month. And a few months later seeing a picture of Selma Blair in one of our dresses.

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Do you have a favorite quote or mantra that you live by?

”In a world where you can be anything, be kind.”

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What are some jewelry staples you can't live without?

Definitely earrings. Earrings can be very expressive and compliment an outfit by adding something extra to what you're wearing. I love jewelry as it can glam up a simple outfit.

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So, what's coming up next for Abask that you are most excited about?

Lots of pop up's around Europe this summer, and a boutique opening in London.

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Where can people find your products?

• www.abaskclothing.com
• www.instagram.com/abask_clothing

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Photo Credit: Abask

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